Forgiveness of (Scalp) Sins

In my last sermon, I was speaking about how we need to understand the culture we're living in, and use it to communicate the gospel, the good news about Jesus. The implicit assumption here is that people may find the ideas of sin, forgiveness, grace, gospel etc hard to grasp, so any connections from culture - movies, TV, music, - may help unbelievers to understand.

Over the past couple of days, however, I've been amazed to see a TV advertisement using precisely the language of sin and forgiveness - to promote a shampoo. Even consider the marketing being associated with the product from the Head and Shoulders website. The religious imagery is plain to see - hands held devoutly in prayer and forgiveness for scalp and hair sins being proclaimed.

Is the company only targeting Christians with this ad campaign, or are the key concepts of Christianity more widely grasped? Perhaps the ads will enable us to speak about the one true Saviour, the Lord Jesus Christ, who saves us from all our sins through his death on the cross and his resurrection.