here. If you watch the ad (this is the Irish version below), or read the cans and bottles carefully, the campaign is focused on altruism: 'Share a coke with...'
It's a nice idea, even if it's rank commercialisation. You share a coke / diet coke / coke zero with someone whose name you see on the bottle, for lots of different reasons. The company wants us to share, to give, to be generous. Now, some people might be doing that, but as with so much of life, the buzz on Twitter and Facebook seems to be selfish. The goal is to find a coke with your own name on it, rather than being given one by someone else...
Its depressing that finding a coke bottle with my name on it has been the highlight of my week #firstworldproblems— AJ Jameson (@AberrantAdam) August 15, 2013
I FINALLY FOUND A COKE WITH MY NAME ON IT pic.twitter.com/QGQrWKVBPU— Elagabalus' Lion (@Orla_White) August 15, 2013
None of those Coke 'Share a Coke with' bottles have my name on them. I FEEL SO ALONE.— Blake ✌ (@blakesteven) August 1, 2013
Some are even taking it badly (!):
Me looking for my name on a coke bottle: pic.twitter.com/8rK5KpAAaZ— br(ok)en (@y0itsShelby) July 31, 2013
This is just a small sampling of the vast numbers of tweets about the Coke name campaign, and the majority are all about us finding our own name, rather than sharing. Something as simple as a bottle of pop, but when the fizz settles, we're all still selfish.
And no, I haven't seen a Gary on a Coke yet...
PS As with any other topic, Twitter excels at bringing out the comedians. Honourable mentions for these two:
You all get so excited when you find a coke bottle with your name on it. Pepsi got me covered for life pic.twitter.com/ZEIjFXLSpc— Maximillian (@MaximillianMJ) August 10, 2013
If you've been chuffed to see your name on a coke bottle then imagine my joy on every visit to B&Q.— Matt White (@mattyfwhite) July 17, 2013