Conversions

I was inspired by a piece of marketing mail we got through the door the other day. Not the Consider Christ campaign, being run by the Free Presbyterian Church, but rather another sort of marketing. Not so much Mount Sinai or Mount of Olives, as Mount Oriel.

You might be saying to yourself, I haven't heard of that mountain in the Bible. Neither you would, but it was the strapline that caught my attention:

Thirty years experience - one thousand conversions.

They're a firm of builders, people you want to call if you want your attic converted into a spare bedroom, playroom, study or even a sauna bathroom. Yet wouldn't that be a great statement for preachers of the gospel? Far better than attics made liveable and the houses increased in value, but the eternal dwelling place of people assured in the new Jerusalem, through the atoning sacrifice of Jesus Christ.

Why should the builders claim all the best conversions?