Saturday, April 18, 2009

This Little Light of Mine

There seems to be a current fashion for advertisers to use songs from Sunday School. Previously, we noted the corruption of 'He's got the Whole World in His Hands' for PSP. The other day, I noticed another in this trend, using the song 'This Little Light of Mine, I'm gonna let it shine' to advertise the new Honda hybrid car.

"Everyone wants to be good. And now, there's a hybrid for everyone. The affordable Honda Insight." So declares the commercial. Therefore, to be good, you should buy this car - it's the secret to the world's problems. To use the title of Nick Hornby's novel, it's How To Be Good.

While the idea for the ad is certainly clever, it's almost distracting. Shining your little light might be about being good, but certainly not in a being good for the sake of it kind of way - no, it's about witnessing for Jesus Christ, shining the light of the gospel for Him in this dark world.

So while buying a hybrid car might be slightly better for the environment, this suggests that you can be "good" based on your choice of car. I don't think so!

1 comment :

  1. Ok apart from the two songs mentioned above, please list the plethora of songs being hijacked.